Our History

Tortilla wraps with vegetables. Mexican tortillas_edited
Tortilla wraps with vegetables. Mexican tortillas_edited

It Started With Individual Delivery

Deadlines and traffic: that’s what kick started Simply Sandwiches. Back in 2011, when food delivery services were mostly limited to pizzas and hamburgers, a former colleague of Shaheera’s requested her to send some food over during those peak hours and looming deadlines. After a few deliveries and a steady stream of inquiries from friends and family, Sharin decided to turn Shaheera’s hobby into something bigger. Thus, Simply Sandwiches was born.


The Role of Social Media

With the rise of Social Media, the duo were able to spread the word about their services and simple yet filling sandwiches. Other people outside their circle took notice and soon they were sending their sandwiches to companies such as Bank Negara, Maybank, Sime Darby and Petronas for their meetings and lunch breaks.


The Team Was Formed

As their database and order counts grew, Sharin and Shaheera decided it was time to expand not only their menu, but their team and company too. Shazlin jumped on the bandwagon in 2013 and so did a few other part time staff. Simply Sandwiches then started introducing pasta and salads into their menu to promote a balanced spread for bigger events. The reception was great and customers applauded the variety offered to them. Sharin and Shaheera then formed a company called “Zesty Solutions Sdn Bhd” which houses the brand Simply Sandwiches and later on, The Picnic Table.

Picnic at the park on the grass: tablecloth basket healthy food and accessories top view
Picnic at the park on the grass: tablecloth basket healthy food and accessories top view

Let's Picnic

In late 2014, the Simply Sandwiches team decided to set up roots and open a café/central kitchen in Kota Damansara. Building on their catchphrase “We Bring The Picnic To You!”, their first outlet “The Picnic Table by Simply Sandwiches” housed an indoor park concept where customers could have a leisurely picnic on artificial grass and custom made picnic benches. In addition to their constant catering and delivery orders, Simply Sandwiches added café and event space to the products under their belt.

Our Strategy


To be the leader in the food & beverage industry by providing creative, unique & remarkable services and products, customer relationships and profitability.


To provide good quality services and products that will add value from time to time to our esteemed customers


To build long term relationships with our customers and clients, vendors and suppliers and provide exceptional customer services by pursuing business through market demand, innovation and advanced technology.

Core Values

We believe in treating our customers, business associates and most importantly our employees and team members with appreciation, respect and faith; We grow through constant creativity, invention and innovation; We integrate honesty, integrity and business ethics into all aspects of our business functioning

The Picnic Gallery

Our Talented Team

General Manager
“Food brings people together on many different levels. It’s nourishment of the soul and body; it’s truly love.”
Executive Director
“I know once people get connected to real food, they never change back.”

operations manager
“Food is symbolic of love when words are inadequate.”

Food Technologist
Izad Rashid
“In the history of art there are periods when bread seems so beautiful that it nearly gets into museums.”
Marketing & Admin Executive
Afiq Moh
“Life is good when you have a good sandwich.”

Our Corporate Clients

We guarantee

Door Delivery!

10am – 6pm only

*If you require to reach us outside these hours, please contact us directly*

If you’re having a meeting, working late at night and need an extra push. Let us know and we will be there